The CHPCA’s principle behind this campaign is the hope that education and awareness of hospice palliative care nation-wide will encourage federal and provincial leadership in providing more support for the care that aging Canadians need. The organization is encouraging individuals to partake in advocacy through certain activities including: speaking out to the media, meeting with provincial and federal representatives, and promoting resources from the Speak Up: Advance Care Planning (ACP) campaign.
“The more we can encourage people at the local level to champion for hospice palliative care, the louder our collective voices will be,” said Sharon Baxter, Executive Director of the Canadian Hospice Palliative Care Association. “People at all ages can get involved in this campaign simply by starting the conversation about end-of-life care and by sharing resources on our website and in the kits.”
For this year’s campaign, the CHPCA has released a bilingual call-to-action poster listing ways that people can get involved and make difference. Also included is a “myth-buster” poster, intended to clarify facts about hospice palliative care, and an F.A.Q. poster directed towards physicians about end-of-life care.
“This campaign is a call-to-action for all Canadians, including caregivers, physicians and political leaders in the name of hospice palliative care.”
National Hospice Palliative Care Week is coordinated by the Canadian Hospice Palliative Care Association. Funding for National Hospice Palliative Care Week is provided by Purdue, Innovative Medicines Canada, and GlaxoSmithKline. For more information, and promotional materials for National Hospice Palliative Care Week, please go to www.chpca.net/week.