The Hospice Palliative Care Association (HPCA) was able to secure just under R1 million in free media exposure during Hospice Week (3 – 10 May) 2021. One of the key messages that Advocacy Manager Leigh Meinert shared was to encourage the public to “Reach out to hospices earlier, not at the very end when all hope is lost.” Following an interview with her on the 5th of May, Cape Talk radio reported that, “Due to the Covid-19 pandemic, palliative care has been thrust into the mainstream eye more than ever before.” To read the full article and listen to the 5 minute interview visit ‘Hospices help you make the most of the life you have left’ (capetalk.co.za)