ICPCN and WHPCA have jointly appointed a new communications manager – Gill Macdonald – to their team. Working 70% for WHPCA and 30% for ICPCN Gill will be responsible for providing a high-quality communications services to promote palliative care for children and adults worldwide across multiple channels.
Gill has nearly 30 years experience writing engaging and compelling content for a range of different organisations, both product and people orientated, and is skilled in the art of storytelling across a broad range of audiences. She has been working at Isabel Hospice in the UK, a hospice in Hertfordshire, about 25 miles from London, since 2007. During that time she has had various roles including as a Press Officer, Interim Director of Fundraising and Public Relations, and as the Head of Communications, where she has headed up a team of marketing executives and photographers
Gill writes: “It is lovely to be asked to introduce myself to you, so where do I start? I have worked at Isabel for 13 years so will be bringing a wealth of palliative care communications experience with me. I have really enjoyed telling the stories of the patients and families in my community and highlighting the impact of palliative care. I am very excited to be bringing those storytelling skills to an international audience. I am inspired by the work of the WHPCA/ICPCN and looking forward to working with you all.
In my leisure time I enjoy walking with my rescue dog, Groucho and my husband, and prior to Covid-19 travelling! I’m an English Literature graduate and enjoy reading and also charity shopping, trying never to buy new, always second hand. I have two daughters, one at University and one working as a Nursing Assistant. So that is me in a nutshell.”
Dr Stephen Connor, Executive Director of the WHPCA says “We are delighted to have Gill join the WHPCA and ICPCN teams. She brings a wealth of experience and talent to help support communication for the global palliative care community. She has hit the ground running just in time for World Hospice & Palliative Care Day, 10 October. Be sure to register your World Day events on the website and look forward to her contributions.”
“ICPCN is delighted to have Gill working with us – one of the first things she will be doing is helping with our annual #HatsOn4CPC campaign which is on Friday 9th October and this year, in keeping with the pandemic, is ‘Hats and Masks on for CPC’. This will be a good opportunity for her to ‘meet’ people passionate about children’s palliative care – so please do send in all your photos and tell us about your events, and post on social media, so that Gill can promote all that is taking place.” Commented Prof Julia Downing, Chief Executive of ICPCN.