To assist with your planning for the International Childhood Cancer Day (ICCD) 2018 campaign, Childhood Cancer International has provided graphic files, banners, a press release, and a short video to be used. The materials may be translated into any language.
You are encouraged to raise awareness of childhood cancer on 15 February 2018, International Childhood Cancer Day, a day which was initiated in 2002 and is now recognised by media around the world. ICCD is a day when those working in the field are called to work together to “Advance Cures and Transform Care” and to make childhood cancer a national and global child health priority.
In a recent letter to its supporters, Childhood Cancer International reveals a three year campaign in which they aim to:
- Build global awareness that more than 300,000 children each year are diagnosed with cancer.
- Work towards the United Nations Sustainable Development Goal 3.4 to reduce premature mortality by one-third by 203
- Build global awareness that many types of childhood cancer are curable if given:
- The right to early and proper diagnosis;
- The right to access life-saving essential medicines;
- The right to appropriate and quality medical treatments;
- The right to follow up care, services and sustainable livelihood opportunities for survivors.
A response of “but”
President of CCI, Ruth Hoffman, writes: “Too often when it comes to childhood cancer we are faced with a response of “But…”
- “But” there aren’t enough children to develop new drugs;
- “But” the treatment is too expensive;
- “But” there aren’t enough doctors;
- “But” …
On International Childhood Cancer Day 2018, you are asked to stand united to say, “The time is now. There can be no more “But.”
Hashtags to be used in the campaign include:
- #Advance Cures4cancerkids
Download the toolkit here.