American public television’s flagship public affairs series, FRONTLINE, will follow renowned New Yorker writer and Boston surgeon Atul Gawande as he explores the relationships doctors have with patients who are nearing the end of life.
According to FRONTLINE: “In conjunction with Gawande’s new book, Being Mortal, the film investigates the practice of caring for the dying, and shows how doctors – himself included – are often remarkably untrained, ill-suited and uncomfortable talking about chronic illness and death with their patients.”
In conjunction with the launch of the documentary, FRONTLINE is working to launch a special social media conversation.
It’s called #WhatMattersMost and is a social media campaign encouraging our audience to ask themselves to think about #WhatMattersMost to them if their time becomes short, and share their answers across any and all social media.
Participants will be entered to win signed copies of Dr Atul Gawande’s ‘Being Mortal’ book.
FRONTLINE spokesperson, Anne Husted, said: “We hope this will be a wonderful way to encourage our audience to share their stories and engage deeply and positively around end-of-life issues.”