FM104 to host Ireland’s longest breakfast show in aid of The Irish Hospice Foundation

Categories: Community Engagement.

The marathon breakfast show is all in aid of FM104 The Big Ask, a unique charity initiative raising money for The Irish Hospice Foundation (IHF).

The team at FM104 will be tackling some fun charity challenges during the extended breakfast show and will be ASKING members of the public to take on their own novel fundraiser for the IHF during FM104 The Big Ask, which takes place on September 24th, 25th and 26th.

City Jet are sponsoring the extended breakfast show, which will be on air from 6am to midnight on September 18th.

Listeners can get involved in FM104 The Big Ask by logging on to where the ideas machine will churn out 104 wacky fundraising ideas to try out with family, friends and work colleagues.

From sponsoring the men in your life to take part in a Heel Appeal where they must totter around in stilettos for a day, to hosting a lunchtime dance-a-thon, or auctioning an afternoon off from work, there are many great ways to get involved, raise funds, and have fun!

The IHF is a national charity dedicated to all matters relating to dying, death and bereavement in Ireland. It receives no core funding from the state and relies on the generosity of donations to fund its many services, including:

*   Funding four of the eight Children’s Outreach Nurses, which means very ill children can be cared for at home surrounded by the family.
*   Nurses for Night Care, which provides 1,800 hours of vital care and support annually to patients with life limiting illnesses
*   Training 3,000 people every year in providing bereavement support

Mags Nelson, CEO of FM104 commented, “We are taking on the challenge of an 18-hour breakfast show for the first time in FM104’s history as we throw ourselves behind this new campaign to support the vital work of The Irish Hospice Foundation. This is a fun campaign with a serious cause at the heart of it, and we are urging our listeners to get creative and host their own fundraiser to raise money for the IHF, a charity that is helping children, adults and families at end of life, in Dublin, and across the country.”

CEO of The Irish Hospice Foundation, Sharon Foley said, “We are delighted to have the backing of FM104 for this unique fundraising campaign. The focus of our work is on ensuring people live well until the end and what better way to celebrate life than to get together with family, friends and colleagues to have fun and support these much needed services. Log onto and start planning your event today!”

The Irish Hospice Foundation’s official retail partner, MACE, will be joining in the activity with instore events from September 24 – 26th, and the FM104 Roadhog will be broadcasting from a MACE store in Dublin on September 24th, before moving on to Grafton Street for the final two days of the campaign, on September 25th and 26th.

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