A closer look: What brands need to know about COVID-19

Categories: Care, Community Engagement, and Featured.

If March felt like the longest month of the year so far, you’re not the only one feeling this way.

COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores.

For many—if not all—of us, we’re wading into uncharted territory. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. We’ll break down what the numbers reveal about the COVID-19 conversation, provide examples of brands successfully navigating the crisis and share what marketers should consider when building their strategies.

Read more on the Sprout social blog here.

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