Local artists and businesses gather together to celebrate the launch of the HeART Trail which will run during summer 2022.
2022 is an important milestone for St Barnabas Hospice as they celebrate their 40th anniversary of providing end-of-life and palliative care to the people of Lincolnshire. Recent art trails have taken place in Lincoln, but the Hospice has ambitious plans to take over the whole of Lincolnshire with the HeART Trail, making it more accessible for the communities they support.
Artists, both professional and amateur, local and national, are now invited to submit their designs to be part of the trail. Sponsors will select either a finished design or an artist with whom they would like to work. The artists will then be commissioned to create their design during April and May.
The Hospice is encouraging local businesses to ‘have heart’ and sponsor a sculpture to celebrate the 40thanniversary. Unlike other trails, once a company sponsors a heart, it will be theirs to keep once the trail is finished. Sponsors also benefit from great brand exposure, networking opportunities, increased corporate social responsibility, staff engagement and team building opportunities. Sponsors will select their chosen design in March 2022.
The aim is to raise £300,000 and put Lincolnshire on the map as the ‘Place to Visit in 2022.’ As well as raising money and awareness for the Hospice, there will be a Young at HeART Trail to engage with children across the county. It will be as inclusive as possible, with each school or community group being paired with a local artist and given the tools to produce their very own heart sculpture.
Veronica McBain, Head of Fundraising and Lottery at St Barnabas Hospice said, “The plans for our 40th anniversary are very ambitious, and we want to use the year as a celebration of the incredible growth we have achieved, as well as the supporters who have helped us get here. We are bringing this special trail to the people of Lincolnshire with the aim of it being more inclusive than ever before. We want you to join us and be part of the most significant Lincolnshire tourism and community marketing campaign for 2022, whilst raising much-needed funds for your local Hospice.
The Right Worshipful Mayor of Lincoln Jackie Kirk and Veronica McBain, Head of Fundraising and Lottery at St Barnabas Hospice
“I want to say a personal thank you to Lincoln BIG, Lincolnshire Showground, Lincolnshire Agricultural Society, Waterside Shopping Centre and S. Lyon & Son Haulage for coming on board already as partners for the trail. We are looking forward to working alongside them next year, as well as other local businesses who come on board as heart sponsors.”
About St Barnabas Hospice:
St Barnabas Hospice is a local independent charity and every year they support more than 10,500 people across Lincolnshire. They deliver free, high-quality, compassionate end-of-life care and support to people living with a life-limiting or terminal illness, their family and carers. St Barnabas offers the patient and their family hospice care and support via: specialist inpatient care, care at home, day therapy, physiotherapy, occupational therapy, complementary therapy, welfare advice and bereavement support. All the services are free. St Barnabas needs to raise over £6m a year to provide its support and care. Over 900 volunteers play a crucial role in the charity’s success.
Cover Photo: The Fundraising and Marketing teams who have worked hard to launch the new trail
Both photographs are from David Harrison Photography.