The Wolverhampton-based charity carried out patient, staff, supporter and sector research which revealed that a large number of people associate the word ‘hospice’ with being ‘a place you go to die.’ In turn, this negative perception has contributed to people often becoming fearful of accessing care from Compton, as well as healthcare professionals making referrals only in the final weeks or days of a person’s life.
The care provider has revealed its new name as Compton Care – a new identity to reflect its changing approach and future direction. It is one of the UK’s first to remove ‘hospice’ completely from its identity, with the aim of removing fear, challenging misconceptions and ensuring more patients and their relatives get the care needed to live better lives, earlier on.
Moving forward as Compton Care, the organisation’s new strategy includes a £2.5 million investment into its Care Coordination Centre, which will enable better coordination of patient care, and will aim to ensure the care it provides is accessible to people much earlier and for longer. Compton will achieve this by better integrating its own services, while adopting a partnership approach with the healthcare economy and third sector to ensure that the patient is always at the centre of delivery.
The move will bolster Compton’s service delivery at its sites and in the community for patients and their loved ones across Wolverhampton, the Black Country, Staffordshire and Shropshire.
Claire Marshall, Chief Executive of, said:
“Our new clinical strategy and brand marks an exciting step for Compton – one that continues to put the patient at the heart of care delivery. Our research with patients, families and supporters highlighted key challenges surrounding access to hospice care – namely fear about who we are and what being referred to us means.
“We are on a mission to remove this fear and break down barriers to service access to ensure more patients get referred to us earlier, so we can treat them sooner and help them live better lives.”
For more information, visit Compton Care