New brand helps hospice raise funds from challenge events

Mike Pastor taking on the Wolf Run

St Barnabas Hospice in Lincoln has launched a new fundraising initiative in response to the trend in supporters stepping out of their comfort zone to take on challenge events.

In 2017 the charity appointed Mike Pastor as Challenge Fundraiser, who has helped to raise £330,500 from hospice supporters in the past two years. Now the hospice has unveiled a new ‘Adventure’ brand, which is helping them lead the way in fundraising from challenge events.

In the 2019 Charities Aid Foundation (CAF) UK Giving report, the number of people saying they had given to charity dropped from 61 per cent to 57 per cent over the past three years. For this reason charities such as St Barnabas Hospice are looking at different ways to engage supporters and raise money.

The new initiative is being championed by Mike and Amelia Chambers, Marketing & Communications Manager. Amelia said: “We have worked with graphic designers Root Studio in Lincolnshire to totally transform the face of our challenge events. The re-brand began by changing the name to ‘Adventure with St Barnabas’ and from there our designer, Tom, was able to create seven illustrated characters to represent the seven key areas of challenge fundraising.

“Our hope is that these striking new images will encourage a new generation of supporters who want to take part in challenge fundraising for the hospice. We’re really excited to see some of the areas grow with the rollout of this new brand.”

Mike added: “JustGiving has recently announced that cycling events have the second highest fundraising page value, so this is an area we will be particularly looking to grow. We have already come on board with the GIANT Lincoln Cycle Sportive and will be offering this as a cycling option for those supporters who want to fundraise on a bike.

“The people who fundraise for us are so inspirational and their courage and kindness is second-to-none. Our new ‘Adventure’ brand is a reflection of these incredible people and we hope it shows that you don’t have to be at the peak of physical fitness to go on an adventure with St Barnabas.”

For more information visit St Barnabas Hospice