Labelled ‘The Big Readcycle’, it is hoped that approximately 30,000 books will be donated over the next four weeks. The money raised from the scheme will help Marie Curie continue to provide care for people with terminal illness and their families, both at home and at its nine hospices.
Customers who donate books will also receive a 25% discount voucher which can be used when buying books at any WHSmith high street store.
The two organisations are also inviting people to get involved on social media (using #readcycle). Both the WHSmith (@WHSmith) and Marie Curie (@mariecurieuk) Twitter feeds, and the Marie Curie Facebook page, will be used to provide regular updates on the campaign and run competitions that will take place over the coming month.
Dr Jane Collins, chief executive at Marie Curie, said: “We’re excited to be partnering with WHSmith for The Big Readcycle. It is always fulfilling to share a book that you’ve read and loved with someone else and this campaign means that people can do that knowing that they are also making a positive difference for those living with a terminal illness and their loved ones.”
WHSmith books buyer, Kate Escott, added: “WHSmith is committed to making a positive impact and we are really excited to have the opportunity to support Marie Curie. We encourage customers old and new to visit our store, donate their books and claim their 25% off voucher towards a new, fantastic summer read.”
Visit the Marie Curie website for more information on the charity and to find out more about fundraising this summer.