NHPCO communications staff worked with Jeanette Pavini, a reporter for the Hallmark Channel doing a piece for their program “Family and Home.” The reporter had a very positive hospice experience with her father in the San Francisco area. This is reflected in the positive tone of the segment that was broadcast on July 27 and is available on the Hallmark Channel’s website.
Through the discussion on the program, the two program hosts, Mark Steines and Cristina Ferrare, both shared positive hospice experiences they had with their family.
“This program is widely seen by many people we are trying to reach, particularly women who are of the Baby Boomer generation who we know are caregivers and need information about hospice and palliative care for their loved ones and even themselves,” said NHPCO’s Anita Brikman, senior vice president, strategic communications.
The Hallmark Channel is Crown Media Family Networks’ flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 84 million homes. It is considered to be one of the USA’s leading destinations for quality family entertainment,