The Mother’s Day 2020 survey, which interviewed both aging moms and adults with moms who are starting to slow down, concludes that ensuring mom`s happiness requires some longer term planning. Taking mom out for a Sunday brunch is nice, but 85 per cent say cooking in her own kitchen is what makes her happy. Similarly, more than half say they would rather grow flowers in their own garden than receive a bouquet.
“As a company that provides home care for senior across Canada, I urge people to take this Mother’s Day to get a game plan in place to keep mom happy five or ten years from now,” says Stuart Cottrelle, President of Bayshore HealthCare. “There are a wide range of services and programs available to help keep mom living happily in her own home. It’s ultimately about her quality of life.”
The survey shows that the kids do get it. Ninety-one per cent of people with elderly moms know her top wish is living at home as long as possible. But helping her with personal care and household chores is already stretching the kids to the limit, with a quarter spending more than 20 hours a month caring for mom.
Virtually all moms polled (96 per cent) said they do not want to be a burden to their kids, and 79 per cent went so far as to say they do not want to end up living with one of them. Half of the kids say they also don’t want mom living with them.
Home care services, which include nursing, personal care, meal prep, household chores and companionship, can help keep mom at home instead of a long-term care institution. Seventy per cent of the moms polled said they like the idea of home care and half have friends who use it.
Three-quarters of Canadians with elderly moms say they are willing to make some sacrifices to pay for home care – 48 per cent say they can go out less for dinner, 46 per cent are willing to cut entertainment expenses and 40 per cent are ready to spend less on travel.
“People will do whatever it takes to keep mom living in her home but our survey shows that only 14 per cent have researched home care,” adds Cottrelle. “We encourage people to take advantage of our free consultations. With the average age of the population steadily increasing, home care is going to be playing a vital role in our lives.”
Mother`s Day 2020 Survey Methodology:
From April 30 to May 1, 2014, an online survey was conducted among two samples of Canadian adults who are also Angus Reid Forum panel members. The first group of 328 has a margin of error — which measures sampling variability — of +/-5.91%, 19 times out of 20. The second group of 711 has a margin of error of +/-3.67%, 19 times out of 20. The sample was balanced by age, gender, region and education (and in Quebec language) according to the most recent census data. Discrepancies in or between totals are due to rounding.