Altodigital’s Christmas giveaway for children’s hospices

Categories: Community Engagement.

Photo caption: Leah Astley and Emily Nash visit the Mary Stevens Hospice, Stourbridge  to hand over presents to Laura Millard from its fundraising team.

Altodigital- the managed print partner of the Hospice Quality Partnership (HQP) – has organized another Christmas present distribution to children’s hospices across the UK – its fifth one to date.

Spearheaded by the company’s CEO James Abrahart and his wife Jacqui and working with HQP, they send Christmas boxes full to the brim with games and toys to hospices for children with life-shortening conditions nationwide.

This year they are sending out up to 1,500 brand new toys to surprise children and teenagers at 17 hospices nationwide , including the Midlands area to Yorkshire, Essex, Carlisle and London.

All the presents have been handpicked by the team at Altodigital to ensure there is a variety of boys, girls and unisex toys and games for all age ranges and developmental needs. The toys range from board games and puzzles to building blocks and sensory items.

The hospices also receive everything they need to wrap the presents ready for Father Christmas to hand them out at their Christmas parties. This also enables staff and parents at the hospices to pick the toys which best suit each child.

The company even supplies a children’s Christmas carol CD to provide the soundtrack to the festive fun as the children receive their presents.

Once again, this year the company has also teamed up with Promise Dreams to send out presents directly to the homes of 80 seriously or terminally ill children.

John Mackin, who is leading the logistics and operations of the initiative said “This is always a highlight of the year for us at Altodigital.

“We get such a tremendous reception every time we hand deliver the gifts and it’s nice to know we’ll be putting a smile on the faces of some very brave and deserving children this Christmas. These children and their families go through so much, the least we can do is try to make this time of year as special for them as possible.”

The Hospice Quality Partnership (HQP) was formed to help hospices and is owned by the hospices it serves.  It is an innovative, social enterprise with partner hospices from across the UK that all hold an equal share in the company.

Its aim is to help hospices of all sizes save money, by improving procurement, reducing operating costs and sharing data for best practice.

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