Hospice Care Week is an annual week of activity to raise the profile of hospice care across the UK, coordinated by Hospice UK and delivered in partnership with hospices.
In 2014 the theme for Hospice Care Week was ‘Hospice care, everywhere!’. The aim was to raise public awareness about the many ways in which hospice care is delivered beyond hospice buildings: in people’s own homes, local communities, care homes and hospitals.
As part of Hospice Care Week 2014, hospices ran open days, information evenings and launched new services. A number of hospices held photography and art exhibitions while others ran ‘day in the life’ web features and blogs or produced films to showcase the services they offer.
Social media and media coverage
This year, social media was a very effective way of getting messages out to a wider audience. For the first time this year a Thunderclap was used to reach over 150,000 people via Twitter, and 199 supporters added a Hospice Care Week Twibbon to their Facebook or Twitter profile picture.
- there were more than 575 press articles mentioning Hospice Care Week, reaching 19.9 million people across the UK
- on Twitter there were 4694 uses of the hash-tag #HospiceCareWeek
- more than 130 hospices used Twitter for their Hospice Care Week activity
- more than 100 hospices used Facebook for their Hospice Care Week activity
- the Hospice Care Week film was viewed more than 1,000 times.
Hospice UK has published an impact report following the week, which can be downloaded from the Hospice UK website.