Independent Age reappoints customer service outsourcer to provide remote support for older people

Categories: In The Media.

UK-based charity Independent Age, which provides information, advice, and support for older people facing financial hardship, has renewed its contract with leading customer service outsourcer Kura, to continue delivering remote care and support.

Building on the partnership that began in 2017, Kura will operate from its headquarters in Glasgow where it already manages thousands of calls per year for the charity. Advisors will conduct regular welfare checks with people in later life and will help ensure that people find the right support, at the right time and in the right place.

Simon Hewett-Avison, director of services at Independent Age, said: “Kura’s advisors provide crucial support for those who are facing financial hardship in later life. The advisors  provide meaningful, important support to older people and are an important extension of the Independent Age team.

“Our relationship with Kura has been incredibly collaborative, and we look forward to achieving new and exciting things in this next chapter!”

Independent Age provides free information and advice for older people and families on care and support, money and benefits, and health and mobility. The charity also uses the knowledge and insight gained from frontline services to challenge poor care and campaign for a fair deal for older people – a reasonable standard of living, fair access to information, and an opportunity to contribute to communities.

Brian Bannatyne, CEO at Kura, said:  “We’re delighted to have been reappointed by Independent Age and thank them for the trust they have placed in us. This is testament to our talented team and commitment to the charity sector. We look forward to many years ahead helping older people  and working towards our Vision of being Unrivalled in Developing People”

Kura encompasses multiple high-performing outsourcing teams based in South Africa and the UK, a thriving data science function, and an award-winning software company, Inisoft.


About Kura

Kura is the largest independent outsourcer in the UK which specialises in providing tailored customer support solutions to businesses across a range of sectors, including insurance, finance, telecoms, retail, charity, utilities, and the public sector. Kura makes an unrivalled investment in its people, and its engaged, passionate team are what sets its offer apart. Inisoft is Kura’s in-house contact centre software, which has been developed in partnership with Kura employees, making it easy for customer support teams to use so that Kura’s people can focus solely on the customer at the other end of the line.

Kura has offices in Glasgow, Liverpool, Sunderland, Forres, and Durban in South Africa and has a multitude of clients across 16 countries, including Canada, the United Kingdom, mainland Europe, and the United States of America.


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