National award for hospice’s festive campaign

Categories: Community Engagement.
Cengiz Mehmet

Princess Alice Hospice in Esher have won a national award for their Christmas fundraising campaign.

The Santa Fun Run featured eye-catching artwork, an appealing story and live updates, beating 170 challengers to be proclaimed winner of the JustGiving 2018 Christmas Campaign award.

A number of the 1,300 or so runners used JustGiving to handle their sponsorship, with 1,464 supporters pledging money via the page. The top fundraiser pledged £2,815, while the most impressive target-busting was by one runner who raised nearly 20 times their original target.

Overall the JustGiving pages helped raise £36,783 towards the target of £60,000 – with other runners giving via direct donations and their own sponsorship arrangements.

Hospice Marketing Officer Cengiz Mehmet, who led on the fundraiser, said:

“I think the real power of the campaign came alive when people on their fundraising pages talked about why they were taking part in the fun run and who they were running in memory of; it created a sense of community around the run.

“We also used the JustGiving campaign page on social media and email, to encourage people to continue fundraising during and after the campaign.”

Keith Williams, General Manager, UK & Ireland at JustGiving and one of the judges, said:

“We are thrilled to announce Princess Alice Hospice as winners of the JustGiving Christmas 2018 Campaign.  We were impressed by their ability to foster a sense of community amongst the supporters and participants of the Santa Run, and the stunning campaign imagery used to showcase and celebrate their cause.”

The prize includes a £4,000 bespoke landing page for a future campaign, plus a one-off £500 donation to the charity. Cengiz will be creating the landing page for the Hospice’s Pyjama Day – PJ Push – the upcoming fundraising event to support their Care Through The Night campaign.

For more information visit Princess Alice Hospice

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