Royal Trinity Hospice in London is launching a new logo and branding today, with the aim of reaching more people and raising more funds.
The theme “every moment matters” is at the heart of the new brand. The new logo is inspired by Trinity’s gardens and the multiple streams of support provided by staff for each patient and those close to them, to create care as unique as they are. The brand’s photography, graphics and copy capture the important moments – both big and small – that matter to Trinity’s patients and their families.
The rebrand was undertaken in response to Trinity’s strategic aims of reaching more people who need support across its catchment area and generating the necessary funds to do this. The board recognised that to grow fundraising, the hospice would need a stronger presence in the communities it serves and this project is one way they are hoping to achieve this.
The hospice worked with Spencer du Bois, the brand consultancy for social change, on their new look, and followed a comprehensive process of research and co-creation with staff, volunteers and patients to define the brief and give feedback at every stage.
Dallas Pounds, CEO of Royal Trinity Hospice, said:
“Despite being the oldest hospice in the country and much loved by those who have experienced our outstanding care or live locally to our base in Clapham, we’re not well known across the area we serve. In the past we have struggled to change this and cut through with a dated and lacklustre logo and visual brand.
“We had a very specific idea of what we wanted from this project: a new look that would do justice to the modern, innovative and vibrant organisation Trinity is, providing outstanding care not just in one building but in the homes of over two thousand patients every year.
“We are thrilled with what the team at Spencer du Bois has developed. They have listened closely to the staff, patients and volunteers at Trinity and gone the extra mile to really get under the skin of the organisation. We’re delighted with the result and very optimistic about the possibilities for increased awareness, fundraising and reach it will bring.”
Claire Biscard, Creative Director of Spencer du Bois, commented:
“When I first stepped through the doors of Trinity the unexpected sense of positivity, strength and calm really hit me. We wanted to try and capture some of that unique personality – energetic, warm and expressive. Our work is inspired by so much… and their sheer spark and determination to help stop the fear of death eroding the life you have left.”
The charity will be rolling out the new look over the next two months to ensure that financial and environmental cost is minimised where possible.
For more information visit Royal Trinity Hospice