Strathcarron Hospice launches TikTok channel to engage new audience and break stigmas

Categories: Community Engagement.

Strathcarron Hospice is excited to announce the launch of its official TikTok channel as part of its ongoing strategic initiative to engage with new and younger audiences.

In collaboration with creative young minds from Larbert High School, the Hospice aims to utilise TikTok’s dynamic platform to share meaningful content, promote charity retail shops, advocate for sustainability, and dispel misconceptions, while promoting a greater understanding of the vital services Hospices provide within the community.

In addition to offering informative content, the local Hospice’s TikTok channel will actively encourage community engagement.

Followers will see behind-the-scenes glimpses into Hospice charity retail shops, highlighting unique finds and emphasizing the importance of supporting the cause through sustainable fashion choices. Moreover, they will be invited to participate in challenges, share their stories, and join in spreading positivity and support for individuals and families navigating Hospice Care.

Fiona Hannah, Deputy Retail Area Manager, “We recognize the importance of meeting our audience where they are, and TikTok provides an ideal platform to engage with younger demographics in an authentic and meaningful way. The wonderful students of Larbert High School have been instrumental in creating content that resonates with TikTok’s audience.

The benefits of working with the inspiring young people of Larbert High are mutual, as there is strength in gaining new ideas and insight from a generationally diverse team. Their skills, enthusiasm, and creativity on this, and all the other projects they’ve supported us on, have been inspiring”.

Strathcarron Hospice and Larbert High School students have worked in partnership for many years, and from 2021, as part of the Scottish Government’s Young Person’s Guarantee. Over the years, the charity has worked with dozens of S1-6 pupils and staff from across Art & Design, Community Arts, Hair and Beauty, The Diner, Food and Consumer Technology and Photography, from Fashion Show Extravaganzas were they transform preloved clothing, to upcycling furniture that can be re sold.

Brigid Hames, Teacher, Larbert High School, “We’re incredibly proud of the longstanding partnership we have with Strathcarron Hospice.  Our students have been making these creative, exciting TikTok’s for Strathcarron and having a great time doing it. Every one they develop is linked to a class or theme they are studying, so is incorporated into their day to day.

The students are also learning so much about what their local Hospice does and the impact Strathcarron is making across their local communities. They have been concentrating on their local charity shop on Hallam Road. The content is rich with sustainability, fashion, preloved, upcycling, recycling messages, and how by buying and donating your clothing and other items, it helps to fund Strathcarron Hospice services”.

Every penny raised across all Strathcarron Hospice charity shops help fund the £14,632 daily cost of specialist end of life and palliative care within the Hospice and across people’s our local communities.

To view Strathcarron Hospice’s new Tik Tok channel and the charity encourages people to follow, like and share! There is also an opportunity for another school within the Forth Valley, Cumbernauld and Kilsyth areas to pick up the TikTok baton and develop content for Strathcarron Hospice in the coming months!

Contact Strathcarron Hospice Communications Managers, Ailsa Herd on if you are interested in more information.



Cover Photo: Larbert High School students create exciting new content in collaboration with their local Hospice


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