Sue Ryder has launched a new look and website to help increase people’s awareness of their work.
Before launching their new brand and messaging Sue Ryder researched the public’s current perception of the charity. Both supporters and the general public fed back on the work they do and general awareness of who they are. The results showed there was a significant difference between the two, affecting people’s understanding of the care the charity provides.
Following the research Sue Ryder worked with a brand agency to develop new messages, a brand refresh, and a new website, to make it easier for people to find out “who they are and what they do”, and importantly how they can support people.
Heidi Travis, Sue Ryder CEO said:
“At Sue Ryder we already provide great care in our hospices, neurological care centres and out in the community, and our ambition is that we will provide more care to more people by 2023.
“We have a fantastic reputation with people who have come into contact with our services and with those who support us through our fundraising and retail activities. However, in order for us to grow further, provide more care, further develop our services, and expand our influence, we need to be able to reach even more people. A strong brand is crucial to helping us achieve this.
“The new brand will help Sue Ryder talk about itself in a clear, credible and compelling way. Bereavement support has also been elevated to the same level as palliative and neurological care, as we feel it is important to show our growth in this specialist area.”
For more information visit Sue Ryder