The Purchase for Nurses Campaign is supported by Actor Mei Mac. Superdrug is celebrating International Nurses Day this May 2023 by raising £175k to fund the equivalent of all Marie Curie Registered Nurses working in the Marie Curie Nursing Service for a week.
The retailer’s ‘Purchase for Nurses’ campaign will see Superdrug stores and Superdrug.com run a series of product sale donations to raise money to help fund all 155 Marie Curie Registered Nurses.
Marie Curie Registered Nurses provide round the clock specialist care to people living with a terminal illness and their loved ones in the local community and the need for support is growing fast.
It is predicted that by 2045, 8 people will die every 5 minutes, 135,000 more people dying every year compared to today2 and that by 2035 two thirds of people over 65 will be living with multiple health conditions₁ meaning the need for Marie Curie nurses will only increase in the future.
The Call the Midwife and RSC’s My Neighbour Totoro Actor, Mei Mac, said “I’m proud to support our hard working Marie Curie nurses and the Superdrug ‘Purchase for Nurses’ campaign.
We all hope our loved ones pass through the end of their life with compassionate care and I am endlessly grateful to the incredible work that nurses do. Please support this campaign in raising a much needed £175K for this essential charity work, so that Marie Curie can continue delivering their vital services to our loved ones and families during some of life’s most difficult times.”
Superdrug will be donating £175k to fund Marie Curie Registered Nurses working in homes around the UK for a week
· The initiative is part of Superdrug’s yearly Doing Good Feels Super campaign
· Two thirds of people over 65 will be living with multiple health conditions by 20351
· Call the Midwife Actor Mei Mac is proud to support the Purchase for Nurses Campaign
Between now and 16th May 2023, Superdrug will be donating 2p for every cosmetic product sold to Marie Curie. The offer sits alongside a wide variety of other donations attached to specific products sold by Superdrug.
Sophie Evans, a Marie Curie Senior Registered Nurse said “It’s a privilege to be making the last days of someone’s life count. I get job satisfaction knowing that I have supported the patient and their family when they need it the most.”
Simon Comins, Chief Commercial Officer at Superdrug said:
‘We have partnered with Marie Curie for the last 10 years and have raised over £10 million for the charity so far. It is a charity that is very close to all of our hearts and this week of International Nurses Day we are so pleased to be able to fund the amazing Marie Curie nurses that dedicate so much to families that need support through incredibly hard times.“
Maria Novell, Marie Curie Chief Fundraising, Marketing and Communications Officer said “Marie Curie is hugely excited to be launching a campaign with Superdrug to coincide with International Nurses Day and shine a spotlight on the incredible work of Marie Curie community nurses.
The money raised from this generous fundraising from Superdrug, their customers and partners will allow our community nurses to continue providing support and care to make people’s final days the best they can be. Today our services are needed more than ever, and we are thrilled to have the long-standing support of Superdrug to help us reach more people who need us.”
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