Photo: Kristen Yntema, president and CEO.
Organizations Rebrand as “AuthoraCare Collective” to Better Reflect Mission, Support Services and Patient-Centered Care
(Burlington & Greensboro, NC) February 5, 2020 – As a final step in the merger between Hospice & Palliative Care Center of Alamance-Caswell and Hospice and Palliative Care of Greensboro, the combined organization has rebranded as AuthoraCare Collective (AuthoraCare). The new name reflects the organization’s signature approach to care and the desire to empower people to live on their own terms in the remaining chapters of their lives.
“For more than 40 years, our community-based hospice organizations have provided outstanding end-of-life care and support for tens of thousands of individuals and families,” said Kristen Yntema, president and CEO. “As we came together as one organization, we were inspired by the idea that each person we serve can be the author of their care journey with our support. Each story is unique, and each individual deserves to live on their own terms with our expert physical, emotional and spiritual care.”
AuthoraCare is now the third largest hospice organization in North Carolina and remains mission-driven and not-for-profit. The merger eliminated overlapping service areas and improved patient care to allow the organization to better focus on fulfilling its mission in a rapidly changing healthcare environment. AuthoraCare projects it will meet the end-of-life needs of nearly 3,000 patients and families across multiple counties in 2020.
AuthoraCare services include:
- AuthoraCare Hospice: Expert care to enable people with life-limiting illnesses to live life on their terms. Care is offered wherever the patient calls home, including inpatient care at Beacon Place in Greensboro or the Hospice Home in Burlington.
- AuthoraCare Palliative: A medical specialty for patients receiving active, curative treatment, palliative care is appropriate for anyone at any stage in their illness and can be provided in the home or in a nursing facility. A team of specialists works with the primary or treating physician to manage symptoms and assist the patient in identifying goals of care and how best to meet them.
- AuthoraCare Grief Support: Support for grieving adults, including educational resources that address a variety of caregiver issues.
- Kids Path: A focused service to help children and teens who are coping with their own life-challenging condition or with the illness or death of a loved one.
- AuthoraCare Foundation: Sustains AuthoraCare Collective through sound investment and asset management, strong fundraising engagement and comprehensive donor cultivation and stewardship. The organization must raise over $3 million annually to maintain its programs and services.
- AuthoraCare Hospice Thrift Store: Located at 2134 Hanford Road in Burlington, the Hospice Thrift Store is open from 10 till 5 Tuesday through Saturday. Proceeds from the store help sustain the Hospice Home.
“There are multiple for-profit hospice organizations operating in the Triad, but we know that our approach to serving our community and supporting each individual on their care journey is an honor and tremendous responsibility,” said Yntema. “Our new name was inspired by countless stories of individuals embracing their unique stories and allowing us to be part of their journey by providing expert care.”