Social Media Action Day – November 5, 2021

Categories: Community Engagement.

A Day of National Hospice Awareness on Friday, November 5, 2021

In recognition of National Hospice and Palliative Care Month, NHPCO encourages all hospice and palliative care organizations, professionals, and supporters to participate in the annual social media action day, traditionally the first Friday in November. This year, it’s Friday, November 5, 2021.

NHPCO hopes the hospice and palliative care community will flood social media with images that promote awareness of hospice and palliative care. This guiding theme, Meeting You Where You Are, will allow participants to share a wide range of photos, images or videos – all to help people better understand the value of hospice and palliative care.

What is Social Media Action Day all about?
Social Media Action Day is a coordinated social media effort that relies on organizations and individuals to post similar content and uniform messaging on social media channels all on the same day. You post on your organization’s (or your personal) social media pages, Facebook, Twitter, and Instagram, if you or your organization is active on those sites. We want to flood social media with images showing all the special things for which hospice and palliative care are known.

How does one designate a post as part of a specific Social Media Push?
Use the hashtags #HospiceMonth, #HospiceAwareness, and #hapc within the text of your social media post. Please tag us in your posts as well. You can find us on Facebook and Instagram under @NHPCO and on Twitter at @NHPCO_news. NHPCO staff – as well as hospice and palliative care social media fans – will search for those hashtags on the first Friday of November and throughout the month.

Why do this on one specific day?
This is done on the same day so that key messages are seen by as many people as possible – the more people who see the content, the better. This is how social media content can become “viral.”

What type of content should the social media push feature?
Social media posts should feature photos, graphics or short videos provided by hospice and palliative care organizations/professionals or individuals that capture hospice and/or palliative care at its best – the specific post we leave up to you!

What social media channels will be used?
The social media push will be primarily featured on Facebook, Twitter, and Instagram.

Who can participate in Social Media Action Day?
Anybody can participate! This includes hospice and palliative care providers, professionals, volunteers, advocates or any member of the general public.

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