“These hopeful figures demonstrate the generosity of thousands of donors in the United States and Canada,” says Steven W. Churchill, MNA, president and chief executive officer of AHP.
According to AHP’s Report on Giving data, philanthropic fundraising in support of U.S. nonprofit hospitals, medical centers, health care systems and related facilities totaled more than $9.2 billion in FY 2013, up $276 million, or 3.1 percent, over the previous year’s giving levels and $1.5 billion more than in FY 2009 when the recession weighed heavily on U.S. donors.
“Donor support is vital to continue the work of health care institutions that serve their communities,” says AHP Board Chair William S. Littlejohn, chief executive officer and senior vice president at Sharp HealthCare Foundation in San Diego.
In Canada, FY 2013 donations exceeded $1.5 billion, more than $100 million higher than in FY 2012 and a half-billion dollars higher than FY 2008’s recession-related low point.
“As the economy improves, Canadian donors are picking up their pace of giving, which is a testament to their support for our world-class hospital systems,” says AHP board member Jory Pritchard-Kerr, FAHP, CFRE, executive director at Collingwood General & Marine Hospital Foundation in Ontario.
Churchill noted hospitals and health systems that invest in philanthropy continue to see at least a $3.50 return for every $1 invested. Return on investment (ROI) figures in FY 2013 for Canada stood at $3.83 for every dollar spent on philanthropic activities, compared to $3.55 in the U.S. Cost to raise a dollar (CTRD) – a measurement of fundraising efficiency – was 26 cents and 28 cents in Canada and the U.S., respectively.
To read the full release, please visit the Association for Healthcare Philanthropy.
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