Author: Global Partners in Care press release
Global Partners in Care (GPIC) is excited to announce the Global Palliative Care Heroes campaign to honor and celebrate the incredible contributions hospice and palliative care workers make to improving the quality of living and dying around the globe.
Especially in light of the tremendous burden the COVID-19 pandemic has placed on palliative care workers around the world, GPIC wants to thank them for their heroic efforts. The goal of palliative care is to improve the quality of life for patients of any age and their family by providing physical, emotional, psychosocial and spiritual support to those with a life-limiting condition. During a pandemic, palliative care is not only an essential service, but is also another layer of support for patients and families as they navigate the challenges their serious illness presents, and the restrictions imposed during the pandemic.
The Global Palliative Care Heroes campaign will focus on the individual faces and stories of palliative care workers using the tagline “Superhero Attitude, Superhuman Effort.” GPIC is asking their partners and collaborators, along with the general public, to send photos, videos, and stories that convey their gratitude and highlight palliative care workers who have had an impact on their lives. These stories can be emailed to PCHeroes@globalpartnersincare.org as well as posted via social media with the hashtag #GlobalPallCareHero.
The campaign debuted in late March and will run through September. GPIC will collect the stories and unveil them throughout the campaign using their social media, website, eblasts and other channels as appropriate.
Aligning with the World Health Organization’s designation of 2021 as the “Year of Health and Care Workers,” the campaign’s focus is specifically on palliative care health workers. GPIC’s goal is to amplify the message of gratitude for these often-unsung hospice and palliative care heroes.
About Global Partners in Care:
Global Partners in Care’s mission is to support compassionate care where the need is great and resources are few by enhancing access to hospice and palliative care worldwide. It supports access to compassionate care by establishing collaborative partnerships, supporting research and education, and raising awareness of the global need for access to essential hospice and palliative care services. Driving all of our efforts is an unswerving commitment to extending compassion and reducing suffering among those in need.
Website: GlobalPartnersInCare.org, Facebook: @GlobalCareNews, Twitter: @GlobalCare_news
This article was first published in the USA ehospice edition.