Be the nurse you dreamt of Demelza launches a new nurse recruitment campaign!

Categories: In The Media and People & Places.

Demelza, a children’s charity providing clinical care and emotional support to children with serious or life-limiting conditions, throughout Kent, South East London and East Sussex, has taken a new approach to the nurse shortages that are affecting the healthcare system country-wide.

Demelza, who celebrates its 25th anniversary this year, is launching a nurse recruitment campaign across the airwaves, national media and transport network with the strapline ‘Be the nurse you dreamt of’.

Traditionally, the charity has advertised vacancies via its website and social media feeds, trade publications, the NHS jobs website and word of mouth but the scale of current vacancies across the NHS generally has prompted a new approach.

Recent analysis suggests there will be a shortfall of almost 40,000 nurses in England by 2024 even if the government hits its target of securing 50,000 more nurses by then. And this will have a trickle-down effect on nurses within the children’s hospice sector.

Hayley Clark, Director of People, Culture and Resources at Demelza, said:

“We want to make sure we are reaching as many people as possible with our ‘Be the nurse you dreamt of’ campaign. Adverts will be running across Heart radio stations, in the national press – including the Daily Mail, Metro and the I paper – as well as Apple news, across the southeastern transport network, parts of the London underground, and digital and printed poster sites in the South East.”

But the charity is not only revamping its approach to recruitment to backfill any existing vacancies; it has also set ambitious new targets within its five-year strategy, including reaching 500 new families, children and young people. To do that, Demelza will need to increase its workforce and attract the brightest and the best.

Lavinia Jarrett, Demelza’s Chief Executive, said:

“As well as this highly visible campaign, our new workforce strategy will enable us to offer a career pathway to nurses in palliative care, as well as opportunities for nursing associate and nursing degree apprenticeship programmes. Nurses who join Demelza will be able to retain and develop new expert clinical skills, whilst delivering care through play, and family support through time and engagement.

“Employee retention and making Demelza an employer of choice for nurses is also key. Amendments to Demelza’s terms and conditions of employment, such as our increased maternity and sickness absence pay and increased on-call payments for nursing teams, will hopefully play a part in this.”

Any nurse joining Demelza will have a salary matching Agenda for Change and high-cost area allowance, flexible working, good work-life balance, a 5% nurse retention bonus, as well as the option to continue within the NHS pension scheme.

And there can be no wider endorsement than that from one of Demelza’s own – Lorraine, a Band 6 nurse working at the Kent hospice said:

“Demelza is so different to working in other healthcare settings – you’re not only providing acute medical care, but you’re also providing holistic support and a stable environment for these families to enjoy – and it’s given me opportunities to develop skills that I never had before.”

If you want to be the nurse you dreamt of, go to: to find out more.


About Demelza:

  • Demelza delivers extraordinary care for extraordinary children who are facing serious or life-limiting conditions, throughout Kent, South East London and East Sussex. We’re here for them and their families with expert clinical, emotional and practical support at every step – from first diagnosis and for as long as we’re needed.
  • Our support is as unique as every family we help, and designed to wrap around their specific requirements and circumstances: from creative therapies and short breaks, to practical and emotional support for families and siblings, and care towards the end of life.
  • Our specialist nursing and care teams provide expert advice on complex symptoms and medication regimes and are here every day and every night, all year round.
  • We support families wherever is best for them: in our hospice or in their homes, online, at school and in local communities. When they need us most, we’ll be there; to reassure, to guide and to care. By their side when they feel isolated, and helping to celebrate the joy in family life, making precious memories during challenging times.
  • Demelza believes in care that doesn’t back down. We are Demelza.
  • Demelza is celebrating 25 years of providing outstanding clinical care and emotional support to children and families

Find out more about Demelza at, follow the charity on Facebook at, @DemelzaCharity on Twitter and @demelzacharity on Instagram

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