Charitable giving: the cost-of-living crisis holds back generosity in 2022

Categories: Fundraising.

The UK Giving Report tells the story of giving in 2022: the UK public’s generosity in response to the invasion of Ukraine in the first half of the year and of the impact of the subsequent cost-of-living crisis. And, worryingly, it suggests that levels of some charitable activity remain supressed from the pandemic.

March and April saw spikes in donations that helped to make 2022 the most generous year on record for giving with an estimated £12.7 billion in donations, up £2 billion on 2021. However, analysis by Pro Bono Economics suggests that inflation may have eroded the value of this generosity by more than £500 million*.
The UK Giving Report 2023 is our long-running study of the people’s giving habits and trends in the charitable landscape for the whole of 2022. It is based on monthly interviews conducted online with 13,140 individuals and is the largest study off giving behaviour in the UK.

Key findings: what did we learn? 

  • People in the UK gave £12.7 billion to charity in 2022 – A substantial increase from £10.7 billion in 2021
  • Giving has still not recovered to pre-pandemic levels – Donation levels in 2022 were similar to those seen in 2021
  • Volunteering levels have seen a sustained decline – Volunteer numbers are down 1.6 million compared to five years ago
  • The cost-of-living crisis is impacting charitable giving. A quarter of people said they had changed their charitable behaviours, or were considering doing so.
  • Animal welfare remains the most popular cause. Animal causes received 10% of the total £12.7 billion, with older donors most likely to support them

Leave a Reply

Your email address will not be published. Required fields are marked *