A Hampshire hospice has rebranded with a new name and identity.
Countess Mountbatten Hospice in Southampton has been renamed Mountbatten Hampshire. The move comes a year after the hospice, which supports people in Southampton and west Hampshire, formed a partnership with Mountbatten Isle of Wight.
“We need a name and a look that supports efforts to tell our full and developing story” Mountbatten CEO Nigel Hartley said.
“We rebranded Mountbatten Isle of Wight only two years ago and it has helped us to start changing perceptions around our work, who we are and what we do.
“Having spent the last 12 months talking to our staff, volunteers, patients, their families, friends and the different communities in Hampshire, we felt this was the right time to move the brand over.
“We have gone from an NHS-run hospice to an independent organisation reliant on more community support, and we need people to know how the money they raise for our cause is used.
“I am convinced this rebrand will help us to do that, as we look to develop more services to meet the demand in Southampton and west Hampshire.”
With the Mountbatten logo and branding already established on the Isle of Wight, the change has come at little cost to the Southampton facility.
A new shop in the West End village opened in January with the new branding, and Mountbatten’s two other shops will also be changed to reflect this. It’s hoped more Mountbatten shops will open across its catchment area over the coming years.
A new strapline describing the three core elements of Mountbatten’s work (living, dying, remembering) has also been introduced as part of the rebranding, while references to ‘your local hospice’ will initially be used for publicity purposes.
Since the partnership was formed 12 months ago, a host of new services, free at the point of delivery, have been introduced. A new psychology and bereavement service and a community hub with a helpline for people to call when they need support have started.
Mountbatten also plans to develop its day and outpatient services over the next year, together with round-the-clock care packages.
“The vital message is we will use this opportunity to really enable our local communities to understand everything that we offer, and where their fundraising goes,” added Nigel. “The majority of the services we offer are within people’s own homes across our wide catchment area.
“Our work is our message and what we do really matters. We want people to help us to continue and to grow, so we will be here for everyone when they need us.”
For more information visit Mountbatten Hampshire