Impact of Big Hoot Ipswich 2022 – last chance to visit!

Categories: Community Engagement and Fundraising.

It has been over a month since the 115 owl statues made Ipswich their home as part of St Elizabeth Hospice’s Big Hoot Ipswich 2022.

50 Big Hoot and 65 Little Hoots have been nesting in Suffolk’s county town, bringing a sea of colour and creativity as part of the third art trail brought to Ipswich by the hospice in partnership with creative producers Wild in Art, following the success of Pigs Gone Wild 2016 and Elmer’s Big Parade Suffolk 2019.

Since the trail launch on 19th June, the official Big Hoot app (available to download from the App Store and Google Play) has captured some amazing Hoot related statistics from hospice supporters and art trail enthusiasts.

These include: over 6,100 miles being walked and more than 196, 500 sculpture collections recorded by participants in the trail, who have downloaded the app for their smartphone.

Celia Joseph, community relationships fundraising manager at St Elizabeth Hospice, said: “We have been thrilled to see so many people of all ages engaging with the Big Hoot Ipswich 2022, learning more about the hospice’s work and supporting local businesses.

“It has been a brilliant start to the trail and we encourage you all to get out there and have a hoot exploring the trail before it closes in September!”

With the hospice’s previous art trails, Pigs Gone Wild 2016 and Elmer’s Big Parade Suffolk 2019, generating both awareness for St Elizabeth Hospice and footfall for Ipswich – Pigs Gone Wild 2016, alone, brought an extra £1 million to Ipswich’s economy – the hospice team spoke to a number of local businesses supporting the Big Hoot Ipswich 2022, to see how the first month of the Hoot had been for them.

John Fender, Shop Owner of Music World, Queen Street, where Ozzie the Little Hoot is nesting, said: “There has been a big increase in footfall to the shop and the town centre, as lots of families have come to see all the owls and take photos with the statues.

“We have even sold quite a few ukuleles, which are near our Little Hoot, Ozzie, in our shop window, as people have come in after taking part in the trail.

“The Big Hoot has been a genuine positive for the town, while it also raises awareness the hospice and the great job the team do there.”

Jennie Debenham, owner of Hullabaloo, St Peter’s Street, where the Little Hoot – Happy Hoots – can be found added:

“Loads of people have been coming into Hullabaloo because of the Big Hoot, it makes people more aware of the independent shops on the St Peter’s Street and throughout Ipswich.

“All our staff love our Little Hoot statue and have been so pleased to see the trail bringing the town to life.”

While Charley Wynn and her daughter Millie explored the trail in July and said: “It has been a brilliant morning for us, finding all the Hoots. We have seen lots of the owls and they are all really cute.

“This is the first time we have taken part in one of the hospice’s art trails, but it is a great way of spending time together as a family.”

As part of the Big Hoot Ipswich 2022, 50 ornately decorated owl sculptures, featuring a range of designs have made their nests throughout Ipswich.

These are available for everyone to view and enjoy between 19th June and 3rd September, as part of the biggest free art event in Suffolk which attracts hundreds of thousands of visitors to the town.

For more information about the Big Hoot 2022 go to http://thebighoot.co.uk

—————————–

A full set of quotes from local businesses supporting the Big Hoot Ipswich 2022 can be found below:

  • Jacey’s Coffee House, St Stephen’s Lane
    Little Hoot – Rend-owl-sham
    Bethany Smyth, Team Leader
    :

“We’ve seen things being a lot busier since the launch of the Big Hoot. Lots of people taking pictures of our Hoot in our coffee house window. With the brilliant weather we have had too, it’s been a great way of getting people and kids out exploring.

“While, for our team, seeing the Hoot puts a smile on your face.”

  • Twist n Shout, St Stephen’s Lane
    Little Hoot – Plop the Night Owl
    Alan Rayner, Shop Owner
    :
    “We have seen lots of families engaging with the Big Hoot and in general the Big Hoot gets people out and about the town, discovering local businesses such as ourselves.
    “They have great designs and they make the town centre busier and friendlier.”
  • Rocket Music Store, St Nicholas Street
    Little Hoot – Owlberto
    Matthew Long, Shop Owner
    :
    “The Big Hoot has been great for footfall with lots of families enjoying the trail. We have had lots of people coming in saying they are excited by the Big Hoot, with a few people coming in saying our Little Hoot, Owlberto, is their favourite!

“We all needed something like this after the pandemic and it has been a great way of shining a light on the town and all the shops. Everyone loves the owls and everyone loves the Big Hoot and supporting the hospice.”

  • Loveone, St Peter’s Street
    Little Hoot – Unity
    Cathy Frost, Shop Owner
    “We have seen lots of engagement with our Little Hoot in the shop window. Lots of photographs being taken by families and schoolchildren. Our street market was held on 26th June and it was one of the busiest we have had, with a combination of the Big Hoot trail, great stalls and weather coming together to make it a success.

“We have been selling Big Hoot merchandise too and in the first week we sold out of the soft, plush Big Hoot owls, with Big Hoot wristbands and keyrings also selling really well too.
“There have been so many positive comments from customers about our Little Hoot, Unity, and about the Big Hoot Ipswich 2022 as a whole, it has been lovely to hear.
“This is the third St Elizabeth Hospice art trail we have supported and they always are a positive experience to be a part of, as they bring such an uplift to the town.”

  • Zest retail shop, Queen Street
    Little Hoot – Zingy
    Lucy Beckett, Shop Manager
    “The Big Hoot has gone really well and the over the last month it has definitely brought more people into our Zest shop and the town centre, as they look to find all the Hoots on their maps and Big Hoot apps.
    “Our sales and footfall have increased and it’s been brilliant for our Zest shop volunteers to be a part of too.”
  • Music World, Queen Street
    Little Hoot – Ozzie

John Fender, Shop Owner

“There has been a big increase in footfall to the shop and the town centre, as lots of families have come to see all the owls and take photos with the statues.

“We have even sold quite a few ukuleles, which are near our Little Hoot, Ozzie, in our shop window, as people have come in after taking part in the trail.
“The Big Hoot has been a genuine positive for the town, while it also raises awareness the hospice and the great job the team do there.”

  • Hullabaloo, St Peter’s Street
    Little Hoot – Happy Hoots

Jennie Debenham, Owner
Loads of people have been coming into Hullabaloo because of the Big Hoot, it makes people more aware of the independent shops on the St Peter’s Street and throughout Ipswich.
“All our staff love our Little Hoot statue and have been so pleased to see the trail bringing the town to life.”

  • Maud’s Attic, St Peter’s Street
    Little Hoot – Gracie

Wendy Childs, Owner

“The Big Hoot has hugely successful for the town. It has been so nice to see people coming into town and exploring. People are finding shops and street they wouldn’t normally go to, particularly St Nicholas Street and St Peter’s Street, overall the Big Hoot Ipswich has been vitally important to the town.”

  • The House in Town, St Peter’s Street
    Little Hoot – Fides Labore et Tenacitate

John Manning, Shop Owner

“There’s been a huge number of people getting involved with the Big Hoot Ipswich 2022 trail. It’s been brilliant in raising awareness of the local, independent businesses in the town and in helping people learn more about the charity, St Elizabeth Hospice.”

  • Birketts LLP, Princes Street
    Big Hoot – Hoot-an-Khamun

    James Austin, Senior Partner:
    “Birketts is thrilled to be supporting the Big Hoot Ipswich 2022 this summer. Not only is it for a fantastic local cause, but the trail is also a great way to get everyone out and about this summer.

Our own owl – Hoot-an-Khamun – is already becoming a social media personality and it’s great to see the submissions so far to our ‘walk like an Egyptian’ Instagram competition. We’re looking forward to even more people paying him a visit across the rest of the summer.”

 

About St Elizabeth Hospice

St Elizabeth Hospice improves life for people in East Suffolk, Great Yarmouth and Waveney living with a progressive or life-limiting illness. Our work is centred on an individual’s needs, which means specialist support, whenever and wherever it is needed, whether at home, in the community or at the hospice. Through medicine and therapy we ease pain; we give life purpose and make life liveable.

About Wild in Art

Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.

Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.

Wild in Art events have:

  • Enabled over £15m to be raised for charitable causes
  • Injected £2.4m into local creative communities
  • Engaged over 850,000 young people in learning programmes
  • Helped millions of people of all ages to experience art in non-traditional settings

wildinart.co.uk | @wildinart | #wildinart

Leave a Reply

Your email address will not be published. Required fields are marked *