Carolyn Robinson, corporate fundraising manager for Chestnut Tree House Children’s Hospice, spoke to the Institute of Fundraising about her experience of and advice for major donor fundraising.
“Although it takes time to cultivate a prospect, it is very rewarding and beneficial to the organisation,” Carolyn said.
“It is not a quick fix as with any relationship – it takes time to build up trust. Trustees need to understand that it takes time before a major donor feels ready to invest in a particular charity.”
Other representatives from the World Jewish Relief and the University of Kent also provide advice and share some of the challenges they have faced with major donor fundraising.
The three representatives will also also be speaking at the Institute of Fundraising’s Major Donor Conference, which takes place 28 January 2013 at the Brunei Gallery in London. More details can be found on the Institute of Fundraising website.