Northern Ireland Hospice in Belfast has launched a new initiative to change the way corporate organisations can support them.
‘The Business of Caring’ aims to increase donations from the business community, in collaboration with donors who become ‘Proud Partners’.
Hospice Ambassador Brendan Rodgers, former manager for Liverpool and Celtic FC, hosted a breakfast event at the hospice where he called on Northern Ireland businesses to share their successes and support the charity. He said:
“Whether it is for a company or an individual, the opportunity to partner with the Northern Ireland Hospice gives you that chance to succeed, not just in your professional life, but also from a personal perspective.
“Local businesses, they want to make money, but to help other people’s lives and support them when they are in need is also equally, if not more, important.”
Sheila Duffy, Head of Partnerships and Commercial Development at the hospice said:
“Brendan Rogers had been a tremendous supporter of Northern Ireland Hospice both personally and professionally.
“We are delighted that he sees the important role Northern Ireland business plays in ensuring we can continue to care for over 4,000 patients and their families this year. The people who were invited to our “Breakfast with Brendan” event are decision makers in commercial organisations and we need their support to launch this product and influence engagement within the rest of the Northern Ireland Business Community”.
For more information visit Northern Ireland Hospice