The TV and social media campaign is promoting the bank’s £150 current account switching incentive, where new customers are offered cash for opening a current account, and Everyday Rewards, a scheme that customers can opt into to receive up to £5.50 each month for doing ‘everyday banking’.
As one of the Co-op Bank’s charity partners, Hospice UK receives donations from customers who choose to donate their ‘Everyday Rewards’ to the charity.
The bank worked with Hospice UK and Willow Wood Hospice in Ashton-under-Lyne to produce a new film to be shared via social media as part of the campaign.
The film shows staff from the Co-op Bank working alongside some of Willow Wood’s 500 volunteers to renovate areas of the hospice’s beautiful garden. The account switching incentive is also be returning to television screens with the bank’s ‘guerrilla gardening’ advert.
Tracey Bleakley, chief executive at Hospice UK, explained: “Volunteers make a vital difference to hospices and hospice care in their communities, with many helping to maintain their amazing gardens.
“Hospice gardens provide space for everything from quiet contemplation to horticultural therapy – many hospices even have beds that can be moved into the garden. The outdoors really is as much a part of the hospice as the indoors.”
The film also highlights how the bank’s customers have helped Co-op Bank raise £80,000 for Hospice UK, which has been working with the charity since 2003.