Eleven hospices across the Yorkshire and Humber region have joined forces to produce a TV commercial to raise awareness of hospice care.
The advert features staff members from St Gemma’s Hospice in Leeds, Saint Michael’s Hospice in Harrogate, St Luke’s Hospice in Sheffield, Martin House Children’s Hospice in Wetherby, Ashgate Hospice in Chesterfield, Bluebell Wood Children’s Hospice in Sheffield, Dove House Hospice in Hull, Herriott Hospice in Thirsk, Kirkwood Hospice in Huddersfield, Prince of Wales Hospice in Pontefract, and St Leonard’s Hospice in York.
The TV advert is the first of its kind for hospices in Yorkshire and Humber. Nicola Woodgate, Head of Marketing and Communications at St Gemma’s, explains how the advert came about:
“Eleven Chief Executives from hospices across our region got together a few years ago and talked about their vision to spread the word about hospice care. We wanted to reach a huge audience and knew the best way to do this would be via a TV advert.
“Advertising on TV is usually more expensive than other channels, and most charities cannot justify or afford the financial investment. Therefore, joining forces with other hospices so we could work together, pool resources and share the cost was the only sensible way to turn this vision into a reality.
“I have been privileged to be part of the small team developing the advert and it has been amazing to see our initial ideas progress into the thought-provoking advert on TV today. We hope to have captured the sentiment of the people we talked to during the process. We also aim to highlight that hospices provide expert care, comfort and support to growing numbers of people in our region – and that none of it would be possible without the support of our local communities.
When the producers suggested ‘extras’ to appear in the advert, we were all in agreement – the extras had to be a whole range of ‘real’ people who make hospices what they are – so you will see hospice nurses, physiotherapists, patients, fundraisers, volunteers, housekeepers, bereaved family members, and if you look carefully you will even see two huge ‘Pets as Therapy’ dogs who provide comfort and pleasure to patients in one of the hospices involved.
“The filming day was so much fun and talking to the dozens of ‘extras’ was inspiring – everyone with their own connection to their local hospice, each with their own story, reason for taking part and many with personal experience.
“Hospices are a vital part of everyone’s community, and I hope that together we have helped to put them in the spotlight.”
The advert will air on ITV throughout March.
For more information visit St Gemma’s – Shining a light on hospice care