The National Fundraising Awards’ ‘Most Innovative Fundraising Campaign’ recognises the achievements their lottery team has made in raising funds for the hospice, specifically through the innovative extension of its lottery services by helping other hospices and charities all over the UK, in turn raising more income for St Helena.
St Helena’s lottery services have raised over £9 million for hospice care since they were founded in 2001. The lottery team manages all aspects of running a lottery, including recruitment, administration, the prize fund and the marketing strategy both off and online. They have built an excellent reputation for good quality service, compliance and knowledge within the lottery sector, helping other hospices and charities to raise large amounts of money.
Last year, due to the success of Your Hospice Lottery (which has been running since 2001), and in a bid to raise more funds, St Helena Hospice decided to launch a new lottery to help charities across Great Britain. For the first time, a hospice would take its product outside of the hospice sector to work with other charities, helping them to increase their income.
This new way of working has meant that St Helena can produce a sustainable income and a good return on investment, and in addition their ethical way of working means all proceeds of this lottery stay within the charity sector. The first ‘make a smile lottery’ draw ran in October 2017. Both lottery draws take place every Friday with up to £10,000 to be won and over 150 guaranteed weekly cash prizes.
The growth in the lottery services arm of the organisation now accounts for 20 per cent of the hospice’s income generation. Over £1 million has been given away in prizes since the lottery began.
Head of Lottery Alex Howe commented:
“We are excited to be shortlisted for this award and for our Innovation in Lottery Services to be recognised on a national level. These awards recognise the best of the best in the fundraising sector, and we are delighted to have been named. Over recent years we have made significant efforts to develop our lottery services in order to help other hospices and charities, and in turn raise more income for St Helena Hospice.”
“We thoroughly enjoy working with all of our hospice and charity partners and using our skills and expertise to help them raise much needed income.”
The winners will be announced on July 2 at the National Fundraising Awards ceremony, which will be held at the Brewery in London.
For more information visit National Fundraising Awards